Friday, 30 November 2007

Wow

This is way beyond celebrity endorsement. Branded content gets its blockbuster, and I'm reminded why I'm in this industry.

www.scorsesefilmfreixenet.com



Find out more about the project here

1 comment:

Unknown said...

Wow.

Okay, you've got me - this is like Bata-Ville all over again and I can't figure it out.

- Is the entire Hitchcock script fragment a fiction, meaning we're watching Scorcese's homage rather than preservation of an actual document?

- Or was the script fragment real, and the product placement was added to it?

- Or is it the case that the script fragment was real AND just happened to contain product placement?