I really like Arcade Fire's new video
The whole interactive thing could be gimmicky but the execution is so beautifully simple that it avoids it. Somehow the control / not control dynamic feels right. One of the challenges of interactive is get around the limitations of digital, the suspension of disbelief the medium demands, and the fact that it can never be quite as interactive as you'd like it to be. (I'd like to be proved wrong on that, but I haven't yet.)
But here, the limitations of the experience (you can't make him do a lot) seems to be part of the creative idea - which lifts this into the category of 'things that are what they are' rather than 'things that attempt to simulate what they depict'. Good creative is always the former.
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