not another social networking startup!

I was involved with a successful pitch for the UK launch of social networking start-up MOLI moli.com at my last agency about a year ago. They were quite an interesting client but there were quite a few problems, not least the fact that the market was already saturated - could we really convince people that myspace and facebook are over and now it's all about moli? Budgets got cut and it all looked like it was never really going to get off the ground - that they'd missed the boat. A few months after winning the business, very little was happening. When I left the agency in July I assumed that I would never hear about the start-up again (a shame because we'd pitched some quite interesting ideas which they made all the right noises at).

So I was most surprised by this

$29m secured. Will be very interesting to see what they do with it.