long copy

Look, I'm a writer, of course I love long copy ads. Which is why I really wanted to like the new Wispa ads.

But it just doesn't grip me. It's all nostalgia and not enough charm. In fact, I got a bit bored halfway through and started thinking about what I'm going to eat for lunch (I'm hoping they've got a roast on downstairs: they always overcook the beef but roast dinner is roast dinner is roast dinner, no?). Anyway, back to the ad. It took ages to read. And the pay off? The reward? Nothing.

Which made me embark on a search for some decent long copy. Which took me to the site of Neil French. I particularly like this one
and this